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Sponsorship 2015-06-16




l 3 times bigger than Bookexpo American and London Book Fair.

l The number of countries is 2.38 times more than Bookexpo American, 1.47 times more than London Book Fair.

l Number of exhibitors is 3.2 times more than Bookexpo American, 1.44 times more than London Book Fair.

l Growing up to be the second largest international book fair.


Business characteristics:

1     A platform serving both rights trade and business cooperation.

ü The third largest rights trade platform.

ü The largest rights trade platform in Asia.

ü 90% of Chinese publishers and world-renowned international publishers also participate ,such as Elsevier, Pearson, PenguinSpringerMacmillan, etc.



2     A platform serving both culture exchange and international promoting.

ü Nearly 1000 culture exchange events and meetings.

ü UK ex-president Tony Blair, Holland princess Laurentien, Barbapapa’s author Talus Taylor, Phoenix TV host Wu Xiaoli, Nobel laureate like Mo Yan,

well-known authors Tie Ning, Feng Jicai, Liu Zhenyun, Yu Dan were our guest..


3     A platform enhancing national reading .

ü 200,000 visiters present.

ü 60,000 professional visitors and media journalist.


Publicity Networks

l Directed by The State Administration of Radio Film and Television, State Council Information Office, Ministry of Education, Ministry of Science and

Technology, Ministry of Culture

l Organized by China National Publications Import and Export (Group) Corporation.

l China’s government authorities visit BIBF every year.

l CCTV(China Central Television)---- “CCTV News”,” Morning News””China News”” News 30‘”” Evening News”” Topics In Focus”

l Beijing TV, Phoenix TV, China National Radio, China Radio International, Xinhua News Agency, Guangming Daily, etc.

l Sina.com,sohu.com,netease, gmw.cn,etc.

l Report by more than 200 medias,1000 programs every year.

l We media: Wechat,weibo.

l BIBF Daily.






Sponsorship Packages


International Children’S Publishing Forum:


1) Co-organized with The International Board on Books for Young PeopleChina Children‘s Press&Publication Group.

2) China and foreign famous children’s book authors, judges of Hans Christian Andersen award and famous children’s book publishers with discuss

about children’s education and publishing.

3) China and foreign children’s book publishers, children’s education organizations, children’s reading extension organizations participate, about 300 people.


Sponsorship scheme:

1) Logo printing on participant name tag

2) Pop-ups at forum

3) 1 page of publicity in the BIBF daily.

4) A 10-minute- speech about the subject of forum.

5) Exclusive interview by 1 public media and Tencent Children.

6) Package cost 50,000RMB


Children’s Reading Journey


1) Each child gets a roadmap at the entrance, he can find the trophies while answers the questions from the roadmap, when he finishes all the questions

 in the roadmap, he can get the reward.

2) We are inviting dozens of middle and primary school students,

3) More than 5,000 children and parents participate every year.




Sponsorship scheme:

1) Title naming.

2) Co-design the roadmap with BIBF colleagues, highlighting the sponsors products and characters in the roadmap.

3) Unified Logo and images appear on the strickers or badges

4) Unified Logo and images appear on the roadmap and the promotion materials,

5) Unified Logo and images appear as guide sign at every point of road

6) Exclusive interview in the broadcasting room.

7) The rewardes are offered by sponsor with sponsor’s name and images.

8) Package cost 50,000RMB


Children’s Activities Area:



1) Located at center of hall E1.Next to children’s publishing exhibition area.

2) The place of holding of children’s activities, attracting the most children and parents.


Sponsorship scheme:

1) Title naming.

2) Unified Logo and images appear over the wall panel and the signature wall.

3) Promotion material, such as pop-ups, can be placed in the activating area.

4) Priority of using this area.

5) Package cost 20,000RMB


International Picture Book Hall


1) Most highlighted area at 2015 BIBF

2) 1500㎡, 15000 copies of picture books to be dispalyed .

3) 6 areas: game area, reading area, seminar area, little theatre, Illustration wall, book list area.

4) Inviting 300 children to participate in the opening ceremony, releasing the balloons tied with their wish card on the invitation.


Sponsorship scheme:

1) Title naming.

2) Title naming the balloons releasing activities.

3) Title naming all the 6 areas

4) Unified Logo and images appear over the wall.

5) Unified Logo and images appear on the balloons and the wish card of invitation of opening ceremony.

6) Unified Logo and images on the tickets, brochures, posters and all the printing works

7) Promotion material, such as pop-ups, can be placed in the activating area.

8) Priority of using this area.

9) Package cost 30,000RMB